Our emission reduction programs include using materials that have lower emissions or negative emissions compared to their traditional counterparts for example SCS lab diamonds, Aether Air lab diamonds, ASM Sapphires and Fairmined Gold fall into this category. To cover the rest of our emissions for materials and processes that are out of our control we contribute 1% of sales to One Tree Planted.

To address hazardous chemicals associated with the production of jewelry we have chosen to commit materials that have a cleaner approach. In the case of gold, the biggest mercury and cyanide polluter especially in waterways, our Certified Farmined gold takes a comprehensive approach to safe chemical handling that is required for all mines under the program. Most if not all of the Farimined mines are located within small towns thus creating a larger incentive to go mercury free in the near future. Chemical contamination has been drastically reduced or eliminated with fairmined mines. 

In an effort to address excess waste in our jewelry business, Valley Rose adopts an on-demand production system to ensure the exact amount of inventory needed. This also allows us to take on common issues like wrong sizing, impulse buys and the need for excessive discounts that drive unnecessary consumption. By promoting responsible consumption we are able to make and efficient inventory and match our customers with their perfect jewelry also minimizing the need for returns and waste. If in the event we have inventory that doesn't find a home we recycle the materials and repurpose into a new design. Fine jewelry has the unique quality where it doesn't have a shelf life and can always be repurposed. 

Water issues in fine jewelry arise in the mining of gold and gemstones. As previously covered all of our materials either have a zero water consumption, or reduced water consumption compared to their traditional counterparts. In the case of Aether Air Diamonds 127 gallons of fresh water is saved per carat. We also tackle water pollution by using Fairmined gold that has a safe and reduced mercury and cyanide usage and also protects water supplies.

We use recycled post consumer paper or compostable materials for all our packaging including our paper packing tape, recycled shipping boxes, compostable and plastic-free shipping postage labels, recycled tissue paper, and recycled paper card inserts. Our custom jewelry gift boxes are made of virgin paperboard with polyester suede lining however, they are high quality and are made to save as a storage box. Currently our production volume does not allow us access to more sustainable gift box solutions. We are working on a lower impact solution for our jewelry gift boxes as our production volume increases.