Founded by artist and visionary Brittany Groshong, Valley Rose was created to celebrate art through jewelry using ethical materials that leave this world a better place. Named after Sonoma Valley California, and Brittany's lifelong inspiration of roses, Valley Rose was the perfect appellation that embodied the romance and wild spirit of our collection. Quickly our jewelry gained recognition for our use of rare gemstones and creative silhouettes, and continues to be sought after for its masterful craftsmanship and unique storytelling.
Valley Rose's home base is now located in Catalunya, the heart of the Spanish Mediterranean. Also known as the birthplace of modern art, Brittany harnesses the rich artistic heritage of Northern Spain and infuses it into her jewelry collection. Surrounded by the natural beauty of Costa Brava Brittany's jewelry continues to focus on pushing creative boundaries while still maintaining at its heart the love of craft and creating heirlooms that transcend generations.
Born with a paintbrush in her hand, Brittany is the epitome of a multi-disciplinary artist. Though a classically trained painter, to Brittany any an all art mediums are fair game. For her undergrad she earned a Bachelors of Arts Degree from SFAI. Post university Brittany naturally gravitated towards the fashion industry and came to specialize in creative direction and marketing. After a decade in the industry, Brittany felt the call to develop her own project that would be the perfect marriage between her two worlds: art and commercial storytelling. Then in early 2017, Brittany serendipitously stumbled upon jewelry making. When she picked up her first torch something magically clicked into place and she instantly knew that it was meant to be. Valley Rose has since evolved into a vehicle for Brittany's imagination and creativity while offering a fresh and authentic perspective to modern fine jewelry.
We believe jewelry shouldn't cost the earth.
By becoming a Fairmined Certified brand we pledge to support artisanal mining communities as we believe this is the future to making the jewelry industry more equitable and eco-friendly. We are also certified by SCS global services to carry 007 Sustainably rated diamonds. By using 3rd party audited materials we can help improve the future of this industry.
Every step in our sourcing process in carefully considered. From the miners to the cutters to the stone setters. Before taking on a new vendor we carefully examine their procedures to ensure that everything meets our standards and that people have been treated and paid fairly. We constantly examine our vendors to ensure they continually meet our standards.
Instead of mass made fast jewelry we offer slow jewelry using a eco-friendly on demand production model. This allows us make the exact inventory that is needed and ensures there is waste in our inventory. In addition we carefully design every last detail to make certain that stones are secure and there is no risk of breakage or warping.
Brittany spent her formative years traveling the world always adding the the oldest historical ruins and history museums to the travel itineraries. Embarking on adventures in the past helps us to learn about our future. Brittany’s work cultivates this ancient wisdom focusing on unique handmade details and sumptuous textures.As Antoni Gaudi famously said: “Nothing is art if it does not come from nature” which serves as the foundational thesis of Brittany’s collection. Through the use of subtle organic textures and modern forms each piece is transformed into timeless works of art that echo the mystery and beauty of the cosmos.
After the initial concept sketch is made it is time to create a 3d model out of wax or 3d printing. For more complicated designs we utilize 3d printing. For designs that need a more human touch we hand carve it out of wax. This prototype model lets us examine at how the jewelry will be in its' final metal stage and refine any details before finalizing the form. Having spent many years developing models we can now understand which parts will translate perfectly to metal and which details won't make the cut.
After the 3d model is finalized it is time to send it to casting. We work with certified fairmined casting foundries in the USA. A copy is made of the 3d model using a silicone mold then turned into a special wax that has melting characteristics. The wax is then placed inside plaster and cured in an oven overnight until all the wax has been burned away revealing a cavity of "lost wax" for the metal to flow in. The following day metal is melted down and poured into the super heated plaster flask. The flask then gets cooled and the metal is excavated to reveal a perfect copy of the 3d model in metal.
When we have the casting ready we then send it to our jewelry team in Brooklyn New York. Our finishing team is a certified fairmined family run business that has been making the world's best jewelry for over 30 years. The jewelry passes through different stages beginning with polishing, then stone setting and lastly quality control final inspection. After the jewelry piece is finalized it is then sent back to California for an additional inspection, photography and fulfillment.
Follow this chart to see where the necklace will fall. All necklace sizes are described on the product pages. We suggest getting a piece of string and measuring necklace on your neck to ensure best fit.
To keep your jewels looking their best please keep these tips in mind to extend the life of your pieces.